Creative, together
“Creativity in itself doesn’t offer the guarantee of a successful, innovative product. Neither is it easily associated with efficiency and directedness. This is why we use a personal client-oriented methodology that professionally masters this creative process.”
The cooperation with our clients is the core of our methodology. Companies turn to us for additional expertise, to enforce their design process and vision by cross pollination. That requires a customised partnership on our side. We use their knowledge and experience as ingredients in the design process and as gaming platform to pursue the right goal, together.
Our interactive methodology is supported by the columns of ergonomics, economy, technology and aesthetics. bundl will only believe in a products’ chance of success when added value can be indicated within each of the pillars.
Idea definition
“Every change is accompanied by an ever growing cost as this is used later on in a product development process. Also, the final product can only be as good as the idea definition from which it was created. This thought serves as the basis when inspiring companies to first define the borders, the opportunities and the intention of their products, together with us, on a macro-level.”
In this phase we get to know and understand our clients, to be able to work from their perspective. We maximise this cross-pollination between us by brainstorming together using our tools. We explore and define their identity, target groups, trends, opportunities, peripheral conditions, production techniques...
The output of this phase is a clearly defined mission statement which can be used to take on the idea generation.
Concept generation
“The added value of our idea generation is the strength of divergent thinking. In order to provide a creative and refreshing solution to an issue, we are convinced that a range of possibilities must first be drawn up and considered. Conceiving product ideas and presenting these visually is our specialty. Together with our clients we find innovative product concepts.”
Brainstorming, sketching and bread boarding are the verbs that form the centre point in this phase. We look for added value and innovation for our clients in a divergent and visual manner. We explore the possibilities and borders within the proposed design letter so that, together with our clients, we are able find actual product concepts.
The results of this idea generation are product proposals, ready for further development.
Product finalisation
“Details is what makes a concept grow into a mature product. It determines the charisma, the feasibility and the quality with which it is distinguished on the market. Using this central idea, our tools and expertise, we are able to tune product concepts to our clients’ wishes, ready for production.”
When finalising products there is a strong interaction between the sketches and our software. We design each sub-problem on a micro-level, with an accuracy that is no longer possible with a pencil. Design, choice of material and technical precision leads to the completeness of a product.
A fully sophisticated product is our output in this phase, which can be used by our clients for their production.